What I write
Ads - digital, press, out of home, tv and radio.
Brand- strategy, tone of voice, verbal identity, values, narrative and brand films.
Digital - websites, blogs and social media campaigns.
Design - brochures, packaging, way-finding and annual reports.
Business Growth - speeches, pitch decks and business plan edits.
Other - books (bits of them), direct marketing, event collateral, ambient, experiential, guerrilla and music promos.
How I work
You can hire me by the day or by the project.
I can get involved on day one, halfway through or towards the end of projects. I can come upstream and work with agency teams and client senior execs or sit quietly in the corner and get on with it.
I can run workshops, add insight to meetings and present early or finished work.
Where I work
I’m based in the UK, working mostly for London and Belfast agencies, but also currently busy in North America (Vancouver, New York and San Francisco), mainland Europe (Paris, Madrid, Geneva, Munich and Lisbon) and Australia (Tasmania).
Agency clients
Moving Brands, Saentys, Luminous, SuperUnion, Lambie Nairn, The Brand Union, Ogilvy, JWT, Landor, Heavenly, Kantar, Group M, Highwire, Bear, Chaos, Pale Blue Dot, Claire Bennett, Emersion, Loki, Thought Collective, Fluent Format.
Sector Experience
Automotive
Mini, Kia, Honda, Ford, Citroën.
Tech/Telecoms/SAAS
Sony, Oracle, R1, BT, O2, Vodafone, Virgin Media, STC, Telefonica, Halo, aiimi, Salt, Analytics Engines, B-Secur.
Media/Entertainment/Leisure
Natural History Museum, BBC Dr Who, BBC Earth, JK Rowling’s Pottermore, ESPN, Kiss, Sky News, Al Jazeera, NBC, Discovery, Warner Music, National Trust, Belfast Zoo, Flutter, Freesat.
Institutions/Corporates
British Library, Airbus, Unilever, The Royal Society .
Public Sector, Government and NGO
United Nations (ITU, UNESCO & WFP), Dept of Business, Innovation and Skills, Dept for Education, NHS, NI Civil Service, Welsh Assembly Government, PSNI, Dept for Social Development, Crimestoppers.
Construction/Property/Infrastructure
British Land, Lendlease, Welsh Water, AMEC, Ballymore, Harwood International, Berkeley Group, Banyan Tree Residences, Charles Brand, Openreach, Stanhope, Kings Cross, Seaforth, Gilbert-Ash, IVG Immobilien, Powergen/E.ON
Sustainability
SCB, Climate Positive, Biffa, River Ridge, Vital Capital.
Sport
Puma, Ryder Cup 2010, Miura Golf, Volvik Golf, UEFA, Icons Series Golf, Fulham FC, Naked Hockey, Kolkata Knight Riders, Gleneagles, New Era Sports Management, More Than Equal, Scuderia Ferarri, Aspetar.
Pharma/Health
Merck, Takeda, Galderma, ifeel, Boehringer Ingelheim, Galen, Heads Together, Brilliant Being.
Place/Tourism
Visit Wales, Vancouver North Shore, Belfast city brand, Birmingham city brand, Meydan Dubai, Cowichan Vancouver Island, Prince Rupert British Columbia, Katara Qatar.
Education
Prince’s Trust Teaching Institute, Cambridge University Press, Queen’s University Belfast, Ulster University, City University Canada, Haberdasher’s Schools.
Wine & Spirits
Jameson Whiskey, Midleton Whiskey, Irish Bonded Whiskey Co., Shortcross Gin, Hilden Brewery, Domaine Sainte Rose, Mirabeau, 1933 Liquor Co.